MNLA
2015 Fast Company Most Creative People in Business
2018 Urban Land Institute Global Award for Excellence – New School University Center
2017 Chicago Athenaeum American Architecture Award – Whitney Museum of American Art
Metropolis Magazine “Green Team” Blog Series
Goal:
develop a targeted outreach platform for the firm to “tell its own story” of thought-leading research and design to cultivate widespread awareness of its expertise and diverse portfolio
Results:
the “Green Team” blog series (one of five PCI has developed) reached the magazine’s top ten in one month; its success stimulated media coverage, which increased sevenfold in three years, including a Master Class feature in September 2015 Fast Company…and the naming of the principals to their Most Creative People in Business list
America Adapts: New York, New York – The Big Apple Adapts to Climate Change – 2019
A Podcast Interview with MNLA Principal Signe Nielsen
Goal:
impactfully communicate Principal Signe Nielsen’s expertise in resilient design for climate change and adaptation
Results:
episode delivered the most downloads on first day of issuance in the podcast’s history – America Adapts features “adaptation leaders already doing amazing work, identifying potential avenues of progress in society and the environment,” hosted by climate change design expert Doug Parsons
“Debra came highly recommended to us. She
dove right in, generating targeted and successful media exposure, social media strategies, and speaking engagements. An adept relationship builder, our clients praise her, too.”
—Signe Nielsen, RLA, FASLA, Principal
