Leers Weinzapfel Associates
2007 American Institute of Architects – Architecture Firm Award
2022 The Architect’s Newspaper Best of Practice – Winner, Large Firm, Northeast
2020 AIA National COTE Top Ten Award – John W. Olver Design Building, UMass Amherst
2017 The Wall Street Journal Best of Architecture – John W. Olver Design Building, UMass Amherst
2017 world-architects U.S. Building of the Year – John W. Olver Design Building, UMass Amherst
Multimedia Platform Examples
Fast Company: America’s Largest Timber Building is Complete, and It May Be the Future of Construction – March 2017
Shop Talk Podcast: Advancing the Timber Agenda – May 2019
Goal:
lead and develop a powerful publicity campaign for the the design collaborative (also including Modus Studio, Mackey Mitchell Architects, and OLIN) regarding the completion of the nation’s largest Cross Laminated Timber (CLT) academic building, working with project consultants and university stakeholders and fueling the firm’s ongoing timber design and construction practice
Results:
launched in late 2019, 13 print and online features, news articles, webinars, and podcasts have resulted to date, providing compelling marketing tools for project proposals, presentations/lectures, website posts, and social media content
“Debra is a consummate professional and an excellent marketing communications partner who gains effective exposure for our firm. Positive and tenacious, she is a team player who represents us with creativity and integrity.”
—Jane Weinzapfel, FAIA, Principal